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Over the past decade there has been an explosion of online businesses and marketing. The rise of the internet has resulted in business owners forgetting the importance of offline marketing. Whether you are launching a new product, advertising services, promoting a new business, or marketing an existing company, a professionally developed business brochure will effectively and inexpensively raise awareness for your products and services in the offline world. Read on to find out how business brochures can make an impact on the marketing plan for your business. 1. A Good First Impression A professionally designed business brochure will be sure...

Posters are a simple and attractive form of media that can be used to promote businesses, products, services, and events. The purpose of a poster is to communicate a clear message to a target audience through pictures and choice words. An effective poster will capture a customer's eye and attention. Making sure that your poster does this requires a multiple step process. Read on to find out how this process works.   1. Determine Your Purpose Before you start designing your poster you need to determine what the purpose of your poster is going to be. What is the vital...

Appropriate signage is an important part of any corporate communications program. Corporate signage should be cohesive and consistent with all of your other communication messages and have a positive impact on your clients. Read on to find out how you can ensure your corporate signs are doing this.   What Is Corporate Signage? Corporate signage are the signs that your business uses to promote itself and provide guidance for your customers. Corporate signage helps ensure that visitors in your building will have a pleasant experience while also increasing awareness of your brand. A lack of appropriate signs in and around...

A few months ago we wrote a couple of articles about the cost of designing a good logo and tips on how to create a good one. This week, we will be discussing what a good logo design process looks like.   The Importance of A Good Logo Logos are extremely important for any business. To the public, a logo represents your brand and reminds them of your company. In a lot of ways they are the point on which brand recognition hangs. In this day and age, where every company has to have a website, a top-notch logo is...

Westmount Signs is highly skilled in all areas of sign making technology. Bag signs are one of the many interior and exterior types of signs that we can produce. Read on to learn more about what bag signs can do for you, and how we increase visibility for your business.   What are Lawn Bag Signs? Bag signs are portable yard signs that can be rooted into a lawn or garden. They are made from soft plastic, and rely on a wire frame to give them structure and shape. Bag signs are one of the least expensive forms of signage...

In this day and age it has become increasingly apparent that printing companies have taken to using a convoluted sales approach to attract new customers. They focus on the technology they use and use meaningless phrases that the average person does not understand. Business jargon runs rampant throughout industry sales promotion in hopes that it will make each company seem unique and legitimate. However, jargon ends up confusing potential customers and causes printing companies to blend in with one another. Read on to discover how this happens and what you can do to separate yourself from the pack.   Don't...