Corporate Signs for Your Business
Appropriate signage is an important part of any corporate communications program. Corporate signage should be cohesive and consistent with all of your other communication messages and have a positive impact on your clients. Read on to find out how you can ensure your corporate signs are doing this.
What Is Corporate Signage?Corporate signage are the signs that your business uses to promote itself and provide guidance for your customers. Corporate signage helps ensure that visitors in your building will have a pleasant experience while also increasing awareness of your brand. A lack of appropriate signs in and around your building can leave customers feeling frustrated and confused. The list below outlines the essential forms of corporate signage that every business should have.
Essential Types of Corporate Signage
Lobby Signs:A lobby sign is placed near the main entrance inside your building, usually behind the reception desk. It should include the name of your company and potentially a logo as well. A custom lobby sign featuring your company logo and colours makes the hub of your building inviting and interesting.
Directories:Every business building should have a directory. An effective directory will provide customers with directions to your offices and/or a map of the building. Directories are essential for businesses that operate within a large building complex. They provide quick and easy to follow directions to the location of your business, which will improve the experience of any visitors you have while also promoting your brand.
Health and Safety Signage:This type of signage is extremely important for every business to have. Most municipalities have variations of the same laws that dictate the exact type of health and safety signage that different types of businesses have to display in their buildings.
Exterior Signage:This is one of the most important types of corporate signage to have, and for pretty obvious reasons. If you don't have exterior signs, then how will anybody be able to find your place of business? Putting time, thought, and money into your exterior signage will enhance your visibility and draw customers to your locale.
What Should It Accomplish?Corporate signage should do the following:
- Provide customers with specific information
- Increase brand awareness
- Provide customers with direction
- Attract new customers
- Create impulse sales
How to Make Corporate Signage EffectiveTo ensure that your corporate signage is effective, you need to start off by asking yourself the following questions:
- What message are you trying to communicate?
- Who is your target audience for said message?
- What are situation specific factors that will affect the functionality of your sign? For example:
- Time of day it's being viewed
- Average viewing distance of sign
- Objects that might block your sign