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Today's article is the fourth and final one in a series about creating a visually inspired marketing plan that will help promote your brand and your business. To read last week's article, click here. This week we'll be talking about how you can use tradeshow banners and signs to help promote your business' brand. To learn more about developing and promoting your brand, contact us today!   What Are Tradeshows? For those of you who don't already know, tradeshows are exhibitions for companies in specific industries to showcase and demonstrate their latest products and/or services. They also provide opportunities for...

Today's article is the third in a series about creating a visually inspired marketing plan that will help promote your brand and your business. To read last week's article, click here. This week we'll be talking about how you can use lasered signs to help promote your business' brand.   What Are Lasered Signs? Lasered signs are the product of a computer generated engraving technology that uses lasers to create signs that have incredible depth and precision. They can be anything from small desk signs, to large company logos, to intricate name tags. Lasered signs can be made from a...

Today's article is the second in a series about creating a visually inspired marketing plan that will help promote your brand and your business. To read last week's article click here. This week we'll be talking about how you can use window graphics to help promote your business' brand. Why Window Graphics? There are several benefits to using window graphics, some of the most notable of them being: They don't require the rental or purchase of new advertising space, you can use your own existing window area Extremely cheap and easy to install They attract attention If used correctly they...

Today's article is the first in a series about creating a visually inspired marketing plan that will help promote your brand and your business. Contrary to popular belief, marketing is not just about statistics and SEO, it's also about being creative and innovative. Read on to find out how you can incorporate creativity into your marketing plan. To read next week's article click here. Determine Your Brand If you're going to come up with a good marketing plan, you need to first determine what your brand is. This requires a lot of creativity because you need to consider what your...

Today's article carries on the same theme as last weeks article, How to Create a Good Logo. We will look at the the potential cost of a great logo, and some tips on how to create that perfect logo while remaining well within budget.   Cost of the Most Famous Logos Some of the most recognizable logos in the western world vary wildly in terms of cost. The following are the costs associated with the logos: Nike "Swoosh" - $35, created by a college student in a contest (The student was later awarded an undisclosed amount of stock for the...

A logo can be a tricky thing. It must balance simplicity with versatility, and a timeless design with an appropriate design. Virtually all good logos have five features. They are: simple, memorable, timeless, versatile, and appropriate. Simple A logo must be simple enough that it is instantly recognizable. It must not appear 'busy,' or cluttered. This doesn't necessarily mean that the logo must be the simplest shape and font possible, but rather that the shapes and fonts used should compliment each other in order to promote simplicity. . Memorable When you meet an old acquaintance, you may have trouble putting...