Inspired Visual Marketing: Lasered Signs

Today's article is the third in a series about creating a visually inspired marketing plan that will help promote your brand and your business. To read last week's article, click here. This week we'll be talking about how you can use lasered signs to help promote your business' brand.  

What Are Lasered Signs?

Lasered signs are the product of a computer generated engraving technology that uses lasers to create signs that have incredible depth and precision. They can be anything from small desk signs, to large company logos, to intricate name tags. Lasered signs can be made from a variety of different materials, but the most popular are wood and acrylic. For a full range of available material options, be sure to contact us today!

How Are They Made?

There are several steps involved in creating lasered signs, the following is a simplified explanation of this process:

1. Create a digital image on a computer
   • This is the longest step
   • The image must be very detailed otherwise it won't turn out well
   • Consider the type and depth of material being used
2. Export the image to a laser cutting machine
3. The laser cutting machine will duplicate the digital image onto your chosen material
   • Nothing other than the laser will actually touch the sign during this process

To learn more about this process, click here.

How Should I Use Them?

The options for using this kind of sign are extremely broad and vary in size, use, and purpose. Here are some common uses for lasered signs:

• Desk Signs
• Directory Boards
• Name Tags
• Creating Stencils
• Information Signs
• Emergency Information Signs
• Instruction Signs
• Door Signs
• Business Name Signs
• Logos

What Kind of Impact Will Lasered Signs Have on My Brand?

Because lasered signs can be used in almost any situation, they can have a big impact on your brand. You have freerange to design exactly what you want on the computer, and choose the perfect material to promote your brand. A carefully designed lasered sign can send the right message to your target audience in multiple ways. Your store or business sign can be lasered, which obviously promotes your brand, but you can also incorporate your brand in other ways like door signs, directory signs, nametags, etc. This will promote your brand in a more implicit fashion, which will help solidify business in the minds of your target consumer.

Articles in this Series

Inspired Visual Marketing: Creating a Brand Inspired Visual Marketing: Window Graphics Inspired Visual Marketing: Tradeshow Banners and Signs

Westmount: The Only Supplier You Need

Westmount Signs is highly experienced in all things signs and printing. Our team of experts can offer a full array of solutions on top of foamboard signs to get your business the visibility it needs. We save you time by managing all aspects of every signage, graphics, and printing project for you. Check out what our customers have to say about us here. We also install, service, and maintain all of your signage products.

Contact Us Today! Email: sales@westmountsigns.com Phone: 519-885-1400