What are the benefits of buying local printing? In today’s fast-paced world, more and more consumers and businesses are ordering supplies online. This can be great for ease of use at a click of a button, but can be frustrating when things don’t go as planned and you don’t get those crucial printed materials for the key event or promotion. There are a number of shortcomings that should be considered when ordering items online. Have your online orders arrived damaged or wasn’t what you expected? Were your menus or cards cut at the wrong size? Was the text too small to read? Did you ever have to pay return shipping costs because of an issue caused by the seller or online printer? Worst of all… did your order arrive late? The list of potential issues can go on including tactile connection of an item, quality check, shipping complications, and more.
Supporting local is especially important when the economy is hit by a
devastating pandemic. As experts in the printing industry,
Westmount Signs & Printing takes quality very seriously and strives to ensure that your design, colours, sizing, and a fast turnaround are of utmost importance. Unlike an online program taking your order and assuming you understand design and print theory, we’re only a phone call away to clarify and advise every step of the way. Digital won’t warn you when text is too small to read. It won’t tell you an image will be blurry when printed. Programs don’t know you’re a person. We care. Local cares. Here are some in-depth benefits of buying local printing:
Full Control over Colour and Style
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Colour and Style[/caption]
When dealing with colours, it is often hard to properly display exactly what you are after, due to the different colour spaces. A colour on your computer screen would show up differently on someone else’s. Android devices, iPhones, computer monitors, tablets, different brands, they all display colours differently. This is where printing locally helps, as it allows you to have a printed proof made in the exact stock and colours you want. You are able to visually inspect in-person and ask for adjustments.
If you don’t have time for a physical printed sample, our expert printers can tell when something needs to be adjusted and make informed decisions with your approval. When printing through an online service, machines don’t know what to look for and, quite frankly, don’t care. Mindless programs will print whatever is provided. Who’s to blame for errors? Order local. We’re here to help.
Rush Orders and Same Day Turnaround
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Rush Orders[/caption]
One of the major benefits of buying local printing is the ability to do same day or rush orders! Whether you need cards for a birthday the next day or opening a restaurant needing takeout flyers, we always do our best to get your rush jobs completed on time and with superlative quality. When ordering through a digital service, orders are often met with unforeseen shipping delays and hefty shipping costs. These online services never, ever, have your order ready within 48 hours, or even the same day.
Brand Consistency
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Brand Consistency[/caption]
Having your branding stay consistent is incredibly important. At
Westmount Signs & Printing we take this very seriously and apply design theory on every single project. We strive to ensure your brand stays coherent across all your designs, whether they were ordered now or a year ago. When dealing with an online printing service, you’re often treated as a new customer each and every time, so there are no checks & balances taken towards your job. As your local print shop, we get to know you, understand you, and know you prefer that certain stock, that you need your colours to match previous orders – keeping your brand integrity. Check out our
blog post about logos and branding if you want to learn more about brand theory – It plays a very, very crucial role in every business. We look good when you look good.
Custom Graphic Design
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Custom Graphic Design[/caption]
Our team of Graphic Designers each have decades of experience and can make nearly any and every aesthetic possible. We offer full design services from basic file updates to 1-on-1 consultations, to ensure your thoughts can be accurately portrayed. This is a great way to present a professional image across your business, making the process easier if you aren’t a designer yourself. When ordering from online services, you are often expected to be the designer, given limited tools, and left with “cookie cutter” templates, drowning your brand in a crowd of generic designs. Be unique. Stand out. We’re here to help.
These benefits are all vital things to consider, and reasons why it is important to shop local. Transform your branding into a professional, attractive, and consistent look, while supporting your local business at the same time. For more information or to chat about printing or brand theory, give us a call.
We’re here to help: 519-885-1400 / Email Us
sales@westmountsigns.com