Is exterior signage an important part of your business brand? What makes your business attractive to potential customers or clients? In this post, we are going to talk about the value of business signage and demonstrate the importance of having appealing exterior signage. We will take a look at cost effective lettering & graphics; three-dimensional signs; your building and your neighbourhood; and the importance of keeping it simple, Westmount Signs is dedicated to providing the Kitchener-Waterloo region with superior-quality signs and printing. Contact us if you would like to learn more about us or would like to get started on a project.
The Value of Attractive Exterior Signs
Think about it. How many times have you entered a business location because the sign was well-placed, attractive, and informative? Consider your business and how many competitors you have in your market. Many businesses are competing with a half dozen similar business within a few blocks. If your sign is unappealing then you are letting your competitors have an advantage over you. First impressions are important, and that goes for business signs too. If you are considering a new business sign, then contact us to see what we have to offer.
“I have used Westmount Signs for all of my signage and printing and recommend them to anyone looking for great quality work, for good value, that is delivered with exceptional professionalism.”
Dr. Rahima Hirji
-Naturopathic Doctor, Sage Naturopathic Clinic
Shown below are some examples of exterior signs what we have installed.
Cost Effective Window Lettering & Graphics
Window lettering and graphics are relatively quick and easy to produce. They create an attractive, visually appealing sign that is cost-effective.
They help to reinforce branding while communicating quickly and clearly with your customer. An added benefit is that they provide a certain amount of privacy.
Graphic signs can be offered with a complete installation package. Explore our window lettering and graphics page here.
Three-dimensional signs are valuable for the texture and interest that they create.
By throwing off shadows, they add depth and provide solidity and perspective. These types of signs can be created in all shapes and sizes and are relatively inexpensive to produce. They can be plain or backlit for further colour enhancement.
Great for plazas or large, stand-alone properties and as a marketing tool, they are effective at getting your business noticed by your potential customers.
Consider Your Building and Your Neighbourhood
What style of building are you in? Match your signage to the type of property. For example, LED signage that is suitable for a take-out restaurant may not suit an office situated in a renovated older historic building. Perhaps you might want signage that is more subtle and has a more vintage appeal.
Backlit signs are ubiquitous in plazas and may even be part of your lease agreement.
Also, take into consideration what you are seeking to accomplish. An A-Frame on the sidewalk is an excellent way to attract casual passers-by into a bakery, a coffee bar or restaurant.
Keeping It Simple Can Be Best
Sometimes less is more. The clean, simple lines of this traditional sign stand out against very clearly against the dark background.
This business wants to showcase their brand, which is one of the most successful in Europe, to potential North American customers. It also lets their business partners know they have found the correct location.
Cost effective, this sign gets the job done with a minimum of fuss.
About Westmount Signs
Westmount Signs is a team of experienced professionals who know the sign business inside out. We never contract out our work so you can always be sure with whom you are dealing. We believe in giving back to the community and are active in sponsoring charities and events. At Westmount, we are happy to work with you on every step of your project so contact us for a quote and get started on your next signage project today.