Signs vs Television, Newspaper and Outdoor Advertising

Signs are an effective way to market both businesses and specific products. Signage time and again proves itself as one of the most cost efficient forms of advertising as it does not have any significant monthly costs or fees. Compare that cost to the cost of television or newspaper ads, which require a substantial portion of a monthly marketing budget. This article will compare the cost effectiveness of different advertising mediums. Click here to contact Westmount Signs and Printing today.

Cost of Different Marketing Methods

The chart below compares television, newspaper, outdoor advertising (ex: billboard rental) and on-premise signage. The chart below assumes that a business is located in a high-traffic area, and uses that assumption to compare the marketing impact of each advertising medium. The bottom row of the chart estimates the cost per 1,000 exposures for each marketing method. An important conclusion to draw from this table is that signage has by far the lowest cost, costing 7x less then its closest competitor for the same amount of exposures.                           Chart Source [edit: link no longer available]

The Cost Efficiency of Signage

As shown in the chart above, signage is the most cost efficient form of advertising available, costing fractions of what other mediums do to reach the same audience. Research shows that consumers rely on signs, and businesses that don't have adequate signage will suffer for skimping. Signage does not have a monthly subscription cost associated with it, like many other forms of advertising do. This fact alone allows it to have one of the highest ROIs available for marketing services.

How to Optimize your Signage

Signage can be placed effectively in a wide range of ways, but the best places will always be in the natural sight lines of customers, visitors, and drivers. Additional signage can be used to attract customers to other signs, such as with direction signs, but that should only be done as a secondary measure.

Additional Reading

Think this information seems to good to be true? Don't just take our word for it. The following are two separate articles that discuss the immense benefit of signage:

• Benefits of Outdoor Advertising [edit: link no longer available]
• Why Exterior Signage Delivers the Best ROI for Retailers [edit: link no longer available]

Westmount Solution

Brent Ferguson, CMO/Managing Director, Brentwood Livery writes:

"Westmount Signs has always stepped up to the plate to deliver all our printed needs and sign needs for more than 8 years. They help us represent our brand and have always delivered, even on short notice. They have even arranged special pick up when the store was closed and they ensure I am well pleased with the final product. They value getting it right for the client and they follow through to ensure we are well pleased! I highly recommend Westmount and am thankful they jump each time I call!"

Click here for more testimonials. Westmount Signs and Printing offers a full range of interior and exterior signage as well as many printing services. All of our services are backed by our decades of design and marketing experience. We produce the best possible products to increase sales and exposure for your business. Click here to contact us today.