Westmount Signs & Printing | 1572 Highland Rd W. Kitchener, ON. N2N 3K6 | sales@westmountsigns.com
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How to Use Outdoor Business Signs to Boost Your Business
Outdoor business signs are by far the best way to boost your business. They are visible, striking, unique and they last for a long time. Despite their inherent advertising value, outdoor signs can sometimes be used in ineffective ways, damaging their business. In this article we will talk about what the most common types of outdoor signage are, as well as what type of signage should be used for your business. Westmount Signs and Printing has created a handy how-to for all your outdoor business sign needs so you can use them effectively! If you would like to learn more about our services and products or would like to get started on a project, feel free to contact us!
can click here to learn more about backlit signs or here to learn about LED signs. Electronic signs may also be a good option if your business often has specific messages to be advertised.
If you are in an area with adequate lighting already, consider installing an unlit, or traditional sign. These are practical and considerably cheaper than a lit sign. Traditional signs can be reader boards or A-frame signs. If you are in a plaza, make it a priority to install your business' sign in the pylon sign typical in those areas.
Storefront
A storefront sign is any sign attached to your building. These types of signs will typically be laid above your business' entrance and can vary in style. Individual cut letter signs are extremely popular right now since they incorporate the modern minimalist look. They can also be installed with LED lighting so the letters will be visible at night. Banners are another, less permanent option, and help to advertise relevant temporary information to your customers such as sales events or changes being made to your building. Above anything else, always have a storefront sign. It is the most basic advertising since it is directly connected to your store and helps others identify where you are located.
Click here if you would like to read more about our amazing exterior business sign selection!
Small Property
Drawing attention to a small property can be tough. When you are considering signage, always go for an overhead storefront sign. This will draw attention to you building's exterior. For a more effective sign, use individual cut letters (logo permitting). Creating a minimalist sign is an excellent way to appeal to customers since it is modern and stylistic. You can also install a backlit or pylon sign on the edge of your property to attract customers from the road. Choose a respectable size, since the sign could outweigh your property if you are not careful.
In a Plaza
Always be sure to include your business on a pylon sign. This will better the chances of someone finding your store. Pylon signs are a battleground for recognition so make sure your business comes out on top. Click here to learn more about effective logo designs to help you achieve the perfect logo for you. Plazas do not allow for much leeway in the types of signs you can use but go for something that fills the space you have been given for an overhead sign. Doing so will attract attention. If you would like to advertise more current specific information such as sales or events, consider setting up an a-frame sign outside your store. Passersby's will be able to read it as they approach your store.
Far Away
Businesses located out of the way of most daily traffic will find it harder to attract customers. This is usually due to the size of their building or the type of service. Roadside signs such as backlit or illuminated signs are essential to attracting customers from the get go. With installed lighting, your sign can advertise twice as much and improve your business. Banners are also an excellent idea since they are capable of being installed in many different areas around your building. Think big with your signs, and they will boost your business!
"I stumbled across Westmount Signs a number of years ago while looking for some unique printing I required at the time. Not only were they able to help me out, but they also offered suggestions to make my project even better. That was the beginning of a relationship that has seen movement of all my printing needs for my business, personal, service club and many others who I brag to about Westmount Signs. If you haven’t tried them yet, that’s all it takes. Thanks to Tim and his team for all your help."
- Bill McBay (Advisor, SunLife Financial)
Click here to view more testimonials on Westmount Signs and Printing
What Are My Options?
Outdoor business signs vary depending on their location, size, and purpose. Roadside Signs away from your building will require sturdy bases and durable materials since they will not be supported by any structure. They will also be distanced from any lighting, so consider installing lights in your sign to ensure it remains visible at night. You
can click here to learn more about backlit signs or here to learn about LED signs. Electronic signs may also be a good option if your business often has specific messages to be advertised.
If you are in an area with adequate lighting already, consider installing an unlit, or traditional sign. These are practical and considerably cheaper than a lit sign. Traditional signs can be reader boards or A-frame signs. If you are in a plaza, make it a priority to install your business' sign in the pylon sign typical in those areas.
Storefront
A storefront sign is any sign attached to your building. These types of signs will typically be laid above your business' entrance and can vary in style. Individual cut letter signs are extremely popular right now since they incorporate the modern minimalist look. They can also be installed with LED lighting so the letters will be visible at night. Banners are another, less permanent option, and help to advertise relevant temporary information to your customers such as sales events or changes being made to your building. Above anything else, always have a storefront sign. It is the most basic advertising since it is directly connected to your store and helps others identify where you are located.
Click here if you would like to read more about our amazing exterior business sign selection!
Signage Solutions
Are you unsure of which sign to use for your business? Let's look at the following situations:
Small Property
Drawing attention to a small property can be tough. When you are considering signage, always go for an overhead storefront sign. This will draw attention to you building's exterior. For a more effective sign, use individual cut letters (logo permitting). Creating a minimalist sign is an excellent way to appeal to customers since it is modern and stylistic. You can also install a backlit or pylon sign on the edge of your property to attract customers from the road. Choose a respectable size, since the sign could outweigh your property if you are not careful.
In a Plaza
Always be sure to include your business on a pylon sign. This will better the chances of someone finding your store. Pylon signs are a battleground for recognition so make sure your business comes out on top. Click here to learn more about effective logo designs to help you achieve the perfect logo for you. Plazas do not allow for much leeway in the types of signs you can use but go for something that fills the space you have been given for an overhead sign. Doing so will attract attention. If you would like to advertise more current specific information such as sales or events, consider setting up an a-frame sign outside your store. Passersby's will be able to read it as they approach your store.
Far Away
Businesses located out of the way of most daily traffic will find it harder to attract customers. This is usually due to the size of their building or the type of service. Roadside signs such as backlit or illuminated signs are essential to attracting customers from the get go. With installed lighting, your sign can advertise twice as much and improve your business. Banners are also an excellent idea since they are capable of being installed in many different areas around your building. Think big with your signs, and they will boost your business!
