Though using directory signs may seem like an obvious idea, there are many ways that these signs benefit businesses that most do not consider. Customer convenience, promotional material, and the appearance of professionalism are all benefits of having directory signs in your workplace. To view our directional and directory sign options, click here now!
Convenience for the Customer
Convenience is the most obvious reason why businesses place directory signs in their establishments. However, what most don’t consider is the negative impact that would occur if directory signs are not readily available. Customers can become easily stressed when they feel lost, and many people become anxious at the idea of having to ask for directions. This stress can lead to a loss of business if the customer becomes too frustrated to continue looking for what they are after. Even if the customer is able to find what they need, they may be too stressed to have an enjoyable experience. This stress can easily prevent repeat business, as well as it can decrease customer recommendations.
The stress of being lost has been shown to produce negative outcomes such as anxiety, irritability, sadness and angry outbursts. Having directory signs can help to reduce the stress of a customer, allowing for a positive experience.
Helps to Promote your Business
While the main purpose of using directional signs is to help customers find what they’re looking for, directional signs can also be beneficial in promoting your business. For example, the directional sign above not only helps the customer know which doctor’s office they’ve reached, but also promotes their brand. Directional signs which include business emblems, or names which are placed in the main lobbies of buildings, help to not only direct customers, but also promote businesses to those who may simply be passing by.
Adds an Element of Professionalism
Directory signs add a sense of professionalism to any business. Directory signs make a customer feel as though a business is well run and organized. It also places an emphasis on a “customer first mentality,” that will make customers feel appreciated because something has been done for their convenience.
Having well designed signs in your workplace can also give a business a more professional look. Modern and sleek directory signs can be very aesthetically pleasing. Placing customers in an aesthetically pleasing environment has been shown to impact their levels of satisfaction and affect whether or not they will return. In short, ensuring a professional look is very important to sustaining business.
Thinking of Adding Directory Signs?
It’s highly recommended that some sort of directional signs be placed in any work environment. If you think you might be interested in having some directional signs designed and manufactured for you, we would be delighted to help! We pride ourselves in designing professional and affordable signs for all business types, as well as providing you with top notch installation and maintenance services.
Westmount would love to get in touch with you to discuss any directory sign needs you may have as well as marketing solutions for your business/events. Click here to contact us today and speak with our Marketing Director Simon about what we can do for you.
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