Streamline your business with custom stamps made by Westmount Signs & Printing. Our Modico stamp making system offers an eco-friendly and durable flash stamp, personalised with your text, logos or images! Why do you need a stamp? Stamps can save you time with writing repetitive notes, important document information or as a cost effective branding tool for paper bags and boxes.
Our Stamps Are Flash Stamps
Also known as a permanent stamp, which uses a flash-exposure unit to create a sharp even imprint. This type of stamp offers high yields 10,000-20,000 impressions before needing to be re-inked (depending on design).
Our stamps come in a variety of sizes to fit your needs, download our stamp catalogue. Westmount Signs & Printing carries three vibrant indelible inks; Red, Blue & Black.
The best part about our Modico system stamps is the eco-friendly process. Stamps are made using light exposure without any emissions or harsh chemicals. And as a bonus many of the stamp components can be reused:
The Ink Pad – Due to the clever design of the flash stamp, the ink pad sits on top of the exposed stamp plate, allowing ink to be absorbed by the stamp plate. Unlike other stamp systems that use embossed rubber plates, our stamps won’t leave any harsh imprints or dents on the ink pad. This means you can reuse your ink pad indefinitely, just by refilling the ink!
The Stamp Case or housing can be reused by simply swapping out the existing stamp or ink pad and adding new ones.
The only element of our stamp system that cannot be reused is the stamp plate. Once the stamp plate has your text or logo exposed to it, we cannot change it or add to it. But we can make you a brand new plate, should you ever wish to change your stamp.
Let our team at Westmount Signs & Printing assist you with all your custom stamp needs. With our team of graphic designers, we can also assist with creating a unique stamp to suit your needs.
Popular stamp uses include: – Logo & Reward Card Stamps – Deposit stamps – Thank you & Wedding Stamps – Address stamps
NEWS RELEASE FOR IMMEDIATE RELEASE – April 15th, 2022
Kitchener, ON – Westmount Signs & Printing gathered on Wednesday for a ground breaking ceremony at the site of their future development in Kitchener for a new state-of-the-art 21,000 square foot facility at 1572 Highland Road West. City of Kitchener Mayor Berry Vrbanovic was in attendance along with a development team who will be involved in the project.
The local company has seen exponential growth during the past decade, and despite the challenges of the pandemic, decided that the expansion was necessary due to the demands for its services in Waterloo Region and other metropolitan regions in Ontario and beyond.
The local company was recently featured on the cover page of the national sign magazine Sign Media, which recognizes their growing prominence in the industry. They will also be in Atlanta at the International Sign Association EXPO in May to receive an award for a creative project they installed at the new Garment Street Condos on Victoria Street in Kitchener.
Company President, Tim Bezner said “We’ve come a long way since we started our humble beginnings in a tiny 1,300 square foot shop beside the Jiffy Lube to our 2.0 locations to this new 3.0 facility where we will be able to flex our creative potential and compete with some of the best.”
Westmount Signs & Printing currently employ 18 full time staff and provide full design, print and sign services to small, medium and large businesses. They are very involved in the community and value the partnerships they create with local non-profits and charitable organizations as it gives them a way to give back and connect with the community on a deeper level. They are currently searching for more employees to join their team in a competitive labour market.
Having a professional looking business card is of crucial importance for every company and we’re here to help you learn about design and style in order to make a lasting impression. Business Cards are often exchanged when first meeting someone, introducing them to your brand and informing them what your company is about. The first step is to determine your target audience in order to project a particular tone. Secondly, you need to determine what essential information you’d like to convey. Some key elements include your company name, person’s name and title, phone number, and e-mail address. Other important details to consider are your website, social media channels, office address and/or a slogan. Its important to keep a balance of practical information and your branding design elements.
Once the design is set, you’ll want to pick a substrate and finish. Need design help? Westmount Signs & Printing has a team of seasoned Graphic Designers and will be happy to create the perfect business card for you. Below are some of the substrates & finish options we have available:
The classic finish. This gloss cardstock offers you a sturdy feel and gloss shine to showcase a full colour background and images. Our standard base option is a 12pt cardstock, but we also offer thicker options at 14PT, 16PT and the impressive 18PT to really stand out.
One of the most underrated elements of a good business card is how tactile it is. If you want to stand out from the crowd, opt for a business card that feels different. With the 130# Silk Cover, featuring a slightly matte finish, you’re sure to impress with this silky-smooth cardstock. As a bonus, this stock can be written on won’t cause smudging.
Take your business cards back to basics with an uncoated cardstock, providing a natural ‘paper-pulp’ feel. It can be written on or used as a stamp card. Its great for the eco-friendly business or consumer. Our 80 lb & 100 lb uncoated cardstock has a 30% FSC rating, meaning that it’s made from at least 30% recycle post-consumer materials. If you’re looking for more sustainability, Westmount Signs & Printing also carries the 100% recycled version available in 100 lb cardstock weight.
Premium Cougar Cardstock
This uncoated stock is a premium option for those after a clean-cut card with a 14pt thickness. It’s known for being a crisp white, smooth to the touch, but still uncoated giving it a more organic feel.
Laminated business cards are a step up, giving your business card a 20-22pt thickness and lasting impression while credibly durable. With a laminate your card is protected and will last much longer than a standard cardstock card. Furthermore, the finishes available can really change up its aesthetic with hi-gloss or matte options, and for the tactile wow factor: soft touch.
Last but not least, is the show stopper. If you want to get an immediate reaction from your audience, adding foil or varnish is what you need! Adding foil offers a unique metallic shine to elements of your business cards, and available in various colours to suit your branding. Having a spot varnish adds to the tactile feel and can give you a hi-gloss finish on elements of your card that will draw attention. For example, imagine a business card with splashes of paint on the design, with the splashes having a gloss finish on a matte card. Foil and spot varnish can also be used together, and with a creative touch can make your business card standout from the rest.
All of the above are great choices to design and style your business card, depending on which best suits your company’s brand. It can be difficult to visualize the perfect finish for your card, and we’re here to help. Our offices have samples at the ready. See what others are saying about Westmount Signs & Printing here. To learn about the importance of business cards, check out our blog post here. For even more personalized information or to chat about Business Cards or Printing, give us a call or email us at
The importance of business cards is even more relevant today as when it was first created over two centuries ago in Europe. As time goes on, digital identifiers are becoming increasingly common including emails and websites. There are endless options and tools that are useful for creating a digital footprint, but none that can replace the effect and tactile experience of a business card to mark your impending arrival or departure. Below is a list explaining the importance of business cards today:
The Lasting Impression
When handing out your business card, it is often the recipients’ first glimpse at your company and what you have to offer. The most common business card is a horizontal, double sided card printed in full colour. If you want to stand out, we have a variety of options including thicker stock, laminate or matte finish (ask about our soft-touch cards), and even a splash of foil to your logo. First impressions are crucial and there are limitless possibilities. Ask us about different options including custom designs and styles.
A Personal Connection
The two most common uses for a business card are to A) provide accessible contact information about you and/or your business, and B) exchange with another person’s card as a sign of mutual respect, opening the door for future interactions. A business conversation always precedes with handing out a formal identifier, so ensure that you card makes a solid impression. Realistically, it is common for people to forget names, but a unique business card will never be forgotten and hopefully remind them who you are.
Unlike emails that can be lost from weeks, months, or even years of archival data, many professionals keep a physical collection of business cards at the ready. The issue with data is that it can easily be misplaced, deleted, corrupted, or simply lost in an ocean of digital records. Business cards are physical. You can touch it, keep it, trade it, even scan it (QR codes is an increasingly popular trend that merges physical and digital). It will forever exist in a personal rolodex collection, ready to be accessed again. Having a professional and creative business card will charm others to visit your business location, view your website, or make an appointment to meet.
Prepared and Organized
You never know where or when you may run into a potential contact or customer. Always keep business cards readily available in your pocket, bag, vehicle, or on your office desk. Business cards are often the first exposure to your brand, and is one of the most important encounters in your relationship. Avoid awkward conversations like “let me put my number in your phone”, or “check out my website”. The person is likely to forget or find the experience unsavoury. Have a professionally printed business card from Westmount Signs & Printing.
For more information or to chat about Business Cards or Printing, give us a call.
We’re here to help: 519-885-1400 / Email Us firstname.lastname@example.org
The Importance of Business Cards March 9th, 2021Clarence
As experts in the printing industry, we’ve compiled a list of 5 File Preparing Tips for printing to greatly improve a quick return with expected results. There are dozens, even hundreds of print theories that are engraved into our Westmount Signs & Printing DNA, and these are but a few examples of common issues we regularly find in supplied production files:
1 – Design in CMYK, not RGB
To ensure colours are what you expect, it is best to design in a CMYK colour space. Your artboard on programs such as Adobe Photoshop and Illustrator can be set to different colour modes, so be sure to check that it is set to CMYK. RGB is a format used for digital media (film, websites, social media, etc.) and certain coloured LED bulbs. Printers cannot completely or accurately replicate some of the colours from the RGB gamut when printing out in CMYK. Not sure how it’ll look? We can provide a physical printed sample.
2 –Use High Resolution images
Always use high-resolution images in CMYK at a recommended 300 DPI (dots per inch) to achieve that crisp and clear image. 150 DPI can be passible depending on the distance a person will be looking at an image (such as a lawn sign), but anything being seen up-close such as a flyer, menu, or business card should strive for at least 250-300 DPI. Low resolution images can lead to fuzziness or pixilation, causing unprofessional results. Click on these two frog visuals for a comparison.
When working with certain programs like Adobe Illustrator or InDesign, images can be either embedded (saved as part of the file) or linked (connected with pictures somewhere on your computer). Remember to embed your high-resolution images into your print files and/or supply us the images so we can ensure the graphics are linked.
3 – Bleeds, Margins, and Folds
Do you want your images or background colour to go right to the edge of your print? You’ll want to supply your file with bleeds. Bleeds are a 1/8” extension of backgrounds at the edge of the document for trimming. Think of your graphics as “bleeding” off the edge. Prints are always cut in stacks through a guillotine. Bleeds ensure that any slight shift of the graphic will result in a decisive and clean trim. For a detailed illustration of what bleeds look like, click on this visual example with a bowl of rice.
In addition to document bleeds, keep an inner safety margin of at least a 1/8” around your document to avoid having any items possibly trimmed off. This is the same theory as using bleeds. Safety margins ensure that any slight shift of the graphic will result in a decisive and clean trim.
When designing a file for print, always consider your finishing options. If your menu or brochure is going to be folded, ensure that key elements such as text or images aren’t creased in the wrong spot. If a booklet is being coil bound, leave ample space for the binding.
4 – Spell Check your work!
Before you send us your print graphics, run a spell check! Avoid embarrassment and double check your text for grammar and accuracy. Having to re-print a menu with a pricing error is one of the most common mistakes. Review your entire document with multiple sets of eyes.
5 – Outline your fonts
Computers often have common fonts such as Arial and Times New Roman. If your graphic uses a special font, outlining your text converts them into line art, which is ideal for print. If a computer doesn’t have your font installed, the design program replaces it with a different typeface and is often very different from the original. Outlined fonts are no longer editable, so create outlines as a final step and save it as a separate file name in case you need to revise text in the future.
We hope these 5 file preparing tips for printing have been helpful. If designing your own print graphics seem daunting, we have a full-service team of Graphic Designers able to create or modify all your print graphics, signs, and so much more. Call or email us today to discuss your project and how we can help you look good!
In addition to our signage design and manufacturing, we also offer a wide range of stationery including custom notepad printing here in the Kitchener Waterloo area. Notepads are incredibly useful and chances are you already understand the benefits of having them at your desk. You may even have one stored in your vehicle’s glove compartment.
Did you know? Notepads are sometimes called scratch pads, memo pads, writing pads, or legal pads.
Taking orders at Ramen Rebels
Most companies offer personalized supplies for their team be it office, retail store, or restaurant. They’re a balance of branding, style, and cost effectiveness. Notepads are incredibly affordable compared to the standard pens, cups, and apparel. They also make great ephemeral gifts or giveaways for your clients or passer-by’s at trade shows. What do you use Notepads for? Check out this custom notepad we made for Ramen Rebels who uses them to take table orders. Another common function is a shopping list. Add a magnet on the back so your customers can stick it to their fridge, displaying your logo every day! Traditionally, notepads have a logo and contact info.
Let’s get even more creative.
Here are a few unique ideas:
Use an unusual or bright stock colour
Get fancy with full colour & geometric design accents
Include lines & check boxes instead of a blank sheet
Have a unique shape (tall, wide, square)
Get festive with a holiday promotion or graphic
Use a watermark (faint logo or image on the background)
Custom Notepad Printing for your company is easy with Westmount Signs & Printing. If you don’t have your own print file, our team of Graphic Designers can help you create a custom notepad to suit your business. Let us know how many pads you’d like the number of sheets you’d like per pad, and if you want a cover for the top. Ask about our selection of recycled papers. Let’s talk notepads!
Contact us for a quote or if you have any questions.
Some of the best, most memorable surprises are personal customizable gifts. Did you know? According to two decades of research from the National Restaurant Association, Mother’s Day is the top calendar day for dining, followed by Valentine’s Day and Father’s Day. If you really want to impress that special someone, here is a list of unique, personal customizable gifts that will stand above the rest. Remember: It’s the thought that counts.
Two of the most popular types of customizable coasters are laser engraved or sublimated images. Have you ever wanted a picture of your family, pet, or vacation place on a coaster? Sublimation imprints a coloured photo or image directly into the coaster itself, while laser engraved coasters are perfect for patterns and text that are burned from wood and sealed with a varnish to protect from moisture. Sublimated coasters are flat while engraved wooden coasters have a 3-dimensional textured look.
A custom pen is one of the most personal and useful gifts that a person will use, reminding them of you. There are many different pens that you can have personalized. We recommend using a metal-based pen verses plastic as it gives a higher-quality aesthetic. Shiny is good.
Custom Cups & Mugs
We all know someone who can’t function without that first cup of coffee or tea. Customizing a cup or mug using sublimation ensures a long-lasting image. Sublimation embeds the photo or graphic into the surface itself, keeping it sharp wash after wash. Gift a mug that will remind them of you whenever they reach for it.
Pro Tip: If you’re not hand-washing, place the mug on the top rack of your dishwasher and as far away from the heating element as possible to preserve the image even longer.
Are you thinking of creating a custom Thank You card or wedding invitation? How about a one-of-a-kind box to hand out candy or chocolates? Lasering paper is one of the most elegant and visually stunning ways to have your gift stand out. Give a card or invitation that is personal and unique, something that would be remembered for its intricate details.
Engraved Wood Boards
Wood boards/charcuterie boards are one of the hottest trending gifts that wow an audience. Wood boards are a larger ticket item perfect as a wedding gift, anniversary gift, or house warming gift. These are often displayed with prominence or brought out on special occasions. We can engrave any pattern, text or shape that you want.
Westmount Laser Services and parent company Westmount Signs & Printing offer a variety of personal customizable gifts for Birthdays, Christmas, or any special occasion. Let us know if you have any other ideas that weren’t mentioned above so we can start a dialogue and suggest how to make it happen.
What are the benefits of buying local printing? In today’s fast-paced world, more and more consumers and businesses are ordering supplies online. This can be great for ease of use at a click of a button, but can be frustrating when things don’t go as planned and you don’t get those crucial printed materials for the key event or promotion. There are a number of shortcomings that should be considered when ordering items online. Have your online orders arrived damaged or wasn’t what you expected? Were your menus or cards cut at the wrong size? Was the text too small to read? Did you ever have to pay return shipping costs because of an issue caused by the seller or online printer? Worst of all… did your order arrive late? The list of potential issues can go on including tactile connection of an item, quality check, shipping complications, and more.
Supporting local is especially important when the economy is hit by a devastating pandemic. As experts in the printing industry, Westmount Signs & Printing takes quality very seriously and strives to ensure that your design, colours, sizing, and a fast turnaround are of utmost importance. Unlike an online program taking your order and assuming you understand design and print theory, we’re only a phone call away to clarify and advise every step of the way. Digital won’t warn you when text is too small to read. It won’t tell you an image will be blurry when printed. Programs don’t know you’re a person. We care. Local cares. Here are some in-depth benefits of buying local printing:
Full Control over Colour and Style
Colour and Style
When dealing with colours, it is often hard to properly display exactly what you are after, due to the different colour spaces. A colour on your computer screen would show up differently on someone else’s. Android devices, iPhones, computer monitors, tablets, different brands, they all display colours differently. This is where printing locally helps, as it allows you to have a printed proof made in the exact stock and colours you want. You are able to visually inspect in-person and ask for adjustments.
If you don’t have time for a physical printed sample, our expert printers can tell when something needs to be adjusted and make informed decisions with your approval. When printing through an online service, machines don’t know what to look for and, quite frankly, don’t care. Mindless programs will print whatever is provided. Who’s to blame for errors? Order local. We’re here to help.
Rush Orders and Same Day Turnaround
One of the major benefits of buying local printing is the ability to do same day or rush orders! Whether you need cards for a birthday the next day or opening a restaurant needing takeout flyers, we always do our best to get your rush jobs completed on time and with superlative quality. When ordering through a digital service, orders are often met with unforeseen shipping delays and hefty shipping costs. These online services never, ever, have your order ready within 48 hours, or even the same day.
Having your branding stay consistent is incredibly important. At Westmount Signs & Printing we take this very seriously and apply design theory on every single project. We strive to ensure your brand stays coherent across all your designs, whether they were ordered now or a year ago. When dealing with an online printing service, you’re often treated as a new customer each and every time, so there are no checks & balances taken towards your job. As your local print shop, we get to know you, understand you, and know you prefer that certain stock, that you need your colours to match previous orders – keeping your brand integrity. Check out our blog post about logos and branding if you want to learn more about brand theory – It plays a very, very crucial role in every business. We look good when you look good.
Custom Graphic Design
Custom Graphic Design
Our team of Graphic Designers each have decades of experience and can make nearly any and every aesthetic possible. We offer full design services from basic file updates to 1-on-1 consultations, to ensure your thoughts can be accurately portrayed. This is a great way to present a professional image across your business, making the process easier if you aren’t a designer yourself. When ordering from online services, you are often expected to be the designer, given limited tools, and left with “cookie cutter” templates, drowning your brand in a crowd of generic designs. Be unique. Stand out. We’re here to help.
These benefits are all vital things to consider, and reasons why it is important to shop local. Transform your branding into a professional, attractive, and consistent look, while supporting your local business at the same time. For more information or to chat about printing or brand theory, give us a call.
Here’s a quick guide to Menu Printing Materials. There are various kinds of stock—whatever you choose, your menu should be a reflection of your restaurant. Your exterior sign makes the first impression but your menu will do the talking. Something to consider when planning out your menu is your online presence. Sharing your menu online to showcase your food is a great way to attract hungry customers.
Below are some of the different styles commonly used for various restaurant types (lowest price first). And remember: Westmount Signs & Printing has a team of Graphic Design professionals who can create or revamp your menu if you need help.
This is one of the most common styles of menus which you’ve likely received in the mail. Choose gloss text stock for take-out menus, single-page menus, or for smaller restaurant venues. Although lower in cost, you still get a high-quality paper with a glossy finish to show off your menu. Recommended for one-time use and restaurants that change their menu regularly. Add a coupon if you’re planning to advertise via mail.
This type of menu can add a higher perception of value, adding to the ambiance of a high-end restaurant. Furthermore, an uncoated finish gives off a textured feel adding a more rustic impression. Since linen stocks aren’t easily cleaned, they are often displayed in a holder to protect the surface from handprints. This is seen more commonly in a fancier dining setting and restaurants that change their menus regularly. The uncoated 100% recycled option is great for a more environmentally friendly approach.
Highly durable and recommended for busy restaurants. This option is ideal for colourful menus with lots of photos and/or images, as the gloss adds vibrancy to make it stand out! Other benefits to having a laminated menu is its durability and cleanliness. This is especially important during COVID-19, a time when menus often need wiping. We recommend these for businesses looking for a durable, long lasting menu with a shiny finish.
Have a look at our synthetic ‘paper’ stock for a very unique aesthetic. Its tear resistant, highly water resistant, and has a matte finish! Synthetic menus are a great choice for its durability making them great for a long-lasting menus that rarely change. With no additional finishes or laminates applied, this type of menu can be turned around quickly for busy restaurants. It offers a sleek, durable, and easy-to-clean menu.
With these different styles of Menu Printing Materials, you have many options for your business. If you’re unsure which menu may be best suited for you, we have numerous physical samples available to be seen and touched. For further information or to make an appointment to observe our physical stock, feel free to reach out and we will be happy to help: 519-885-1400 / Email Us email@example.com
A Quick Guide to Menu Printing Materials December 17th, 2020Clarence
Logos & Branding is a business essential. It’s the very first thing your customers see, from your physical surroundings such as restaurant signage and business cards, to digital marketing such as websites and social media channels. This is known as your corporate identity. Through images, colours and typography, a strong brand is what defines a confident business, be it large or small
Examples of Logos We’ve Designed
Logos by Westmount Signs & Printing
We at Westmount Signs & Printing work with brands every day on almost every project. From local companies here in Kitchener Waterloo such as The Culinary Studio and Sage Naturopathic Clinic, to larger more global businesses such as Colliers International and Subway Restaurants. With such a diverse portfolio, it’s imperative that we shed light on a common oversight by numerous customers, regardless of business size: We often receive flattened, low-resolution “rasterized” logo files. Most low resolution files are saved for internet applications, such as a JPEG, PNG or GIF. But in the sign and printing world, high resolution or “vector” files are superlative in every way and are essential for production. These are commonly saved as AI, EPS, or SVG files. But what’s the difference between vector and rasterized logos? Join us as we explore the process of working with, and creating, a successful logo and brand…
Vector vs Raster Files
Vector vs Raster Files
A raster file, such as a JPEG, GIF, or PNG is a group of pixels that form an image. The more you stretch them the blockier, or more pixelated, they get. Vector graphics are composed of paths/lines between points that form an image. Therefore if you stretch a vector file, the points keep their position and a crisp image is displayed.
All photographs are raster files. A JPEG (Joint Photographic Experts Group), PNG (Portable Network Graphic), or GIF (Graphics Interchange Format) are absolute giveaways. An easy way to differentiate the type of image is to simply zoom-in or stretch the file to see if there is any loss of quality. Or, simply Contact Us and we’ll let you know if your file is a vector.
It’s fairly common that we’re asked to re-create or even re-design an image to work as a vector, and it would be our pleasure. As sign and printing experts, our Graphic Design team encourages the use of vector logos to maximize production quality. Common vector files are AI (Adobe Illustrator), EPS (Encapsulated PostScript), and SVG (Scalable Vector Graphics). You should always have your vector logo at the ready. Your corporate identity depends on it.
Horizontal & Stacked Logos
Have you noticed that many successful brands have multiple versions of their logo? Check out these two examples from Domino’s Pizza. It is crucial that you have a horizontal and stacked/vertical version of your logo to be used when needed. For example, it is quite common for shopping plazas to have a horizontal space for each tenant fascia or storefront. We would use the horizontal version of a logo. But what if you wanted your logo maximized on a vertical poster? It would be best to use the stacked version. When designing your logo here at Westmount Signs & Printing, we provide you with all versions at no additional cost. It’s important to have a well-developed logo, and providing you with a complete package is fundamental.
Logos MUST work in Black & White
1001 Nights Shawarma
If a logo doesn’t work in black and white, colour will never save it. Did you also know that blue and green share the same tone when converted to grey? Your logo will be passed around offices, invoices, photocopiers and the like. If these processes are in black and white, your logo needs to be recognizable. Gradients, shadow effects and frills never successfully augment a logo.
This is especially true in the sign and printing industry due to the nature of gradients. These must be printed on vinyl rather than use a coloured material itself, which is preferred and far more confident. Furthermore, it is nearly impossible to fully match a gradient in real life due to the direction and rate of colour. Most sign companies use techniques to trick the eye in order to recreate a gradient effect, but it’s not ideal.
1001 Nights Shawarma
1001 Nights Shawarma
As design experts we take colour theory very seriously. Logos are always designed to work in black and white before brand colour is added or defined.
Shape or Floating
Do you want your logo in a shape or floating in space? The Home Depot logo is in a square, while the Canadian Tire logo is in a triangle. However, the Walmart logo is floating in space. The style of your logo is purely aesthetic and up to personal preference. The main difference is that logos that use a shape can also be used as a symbol, whereas floating logos often have the symbol on the side.
After you’ve established the logo, your brand symbol can be introduced. Taking the above example, Walmart’s symbol is the yellow image to the right of the name. Or, another great example is the Nike logo. Take away the word “Nike” and what remains is the “Swoosh”. This is the next step in brand recognition and a useful tool when a quick visual is all that’s needed. Common uses for your symbol are your website favicon or smartphone apps, package design or merchandise, and your business profile picture on Social Media, such as Facebook, Twitter or Instagram.
Keep in mind that brands like Microsoft and Apple spent billions of dollars in advertising to build equity into their brand, so that their clients recognize their symbol. When starting a company we strongly recommend creating a clean logo with a clear name. Refrain from just applying a symbol on its own until your brand gains momentum.
Every successful brand has a tier list of primary and secondary colours. The primary colours are often shared with the logo itself, while the secondary colours are complementary. These are used for your website and social media, booklets and menus, and even wall paint colour. McDonald’s primary colours are Red (hunger) and Yellow (speed). In 2016 they introduced an assortment of secondary colours in their quest to modernize themselves as a café rather than a fast-food chain. They introduced green and other organic colors to convey fresh, healthy foods.
Font is just as important given that typography literally communicates to your customers, and the style of the font conveys the tone of your business. Similar to your colour palette, you would have primary and secondary fonts used in titles, headers or captions, and body text. These are found everywhere from channel letters to flyers, window graphics to tradeshow banners.
Your primary font is normally used in the logo itself. It is imperative that your choice of font be easily recognizable as some of the world’s most famous fonts have thus been characterized, such as the logos for Disney and Universal Studio’s Jurassic Park. Switch the fonts and you’ll have a clear understanding of just how successful they’ve been able to shape our perception of their brands.
When designing a logo, it’s important to keep future applications in mind. It may look great on a computer screen, but can you hold it in your hand? A common oversight with logo design is the thickness of font, or lack thereof. When creating physical signage, the material must be capable of bending and shaped into every letter and image, with ample space for lights, welding, mounting, etc. When creating channel letters, we encourage a minimum thickness of 2” for every shape in order to create a minimum of 3” deep can. Objects that come to a sharp point are generally rounded (an industry standard) which gives the illusion of a pointed edge from a distance.
When designing your logos and branding here at Westmount Signs & Printing, we understand the importance of colour and font choices. With our help, we’ll develop your brand to stand confidently on its own. Colour theory and typography are in our blood.
When is it time to Re-brand?
There are numerous reasons for re-branding. Some of the most common cases include new ownership (distancing from previous look), reaching a major milestone (commemorative), or to modernize an already established brand (evolution). Observe this before and after comparison we designed for Sweet & Savoury Pie Company in Kitchener. The owners wanted something modern and clean.
Are you ready to grow? Contact Us today and request a free consultation with one of our Graphic Designers. Most importantly, re-branding with us is the first step to building a beautiful relationship…
Building a Relationship with Westmount Signs & Printing
Branding for Korner Kitchen
When designing your logo and brand, we develop a bond with you and your corporate identity. Unlike other studios, we have a diverse team of specialists that shape our one-stop-shop. Having multiple businesses produce your signage, printing, and even digital marketing, would require you to explain your brand again and again, assuming they eventually understand your corporate look. Think of us as a Swiss Army Knife, able to handle all the above and more. Our team and technology produces signage, digital printing, laser engraving, clothing sublimation, electrical, installation, maintenance, graphic design, just to name a few. We are the best equipped to support your brand, and most importantly, understand your identity since it was developed here at our studio. Feel confident knowing that your baby is cared for by those who were there from the start.
For more information or to chat about Logos & Branding, give us a call.