January 10, 2014 Clarence

Research Shows: Customers Rely on Signs

The University of Cincinnati has conducted a survey of over 100,000 North American households. Their results conclude that signs are essential in connecting with customers, and getting a business’ message across.

Signs are One of the Most Cost Efficient Forms of Marketing

Signage plays a vital role in communicating with consumers…

Signs are the oldest form of marketing, but as this study shows: one of the most effective and cost efficient methods. It was second only to TV advertising (the most expensive form of advertising) as a source of new product information. UC researcher James Kellaris states:

Although television was rated as the most useful source of new-product information, indoor signage (such as those at point-of sale, e.g., signage at the ends of store aisles or at check outs) tied with magazine ads as the second most useful source. And outdoor signage ranked third, followed by radio ads, Internet ads and finally, newspaper ads.

Note that signage takes both positions 2 and 3 on the list. One of the most cost efficient forms of advertising a business can do is investing in quality signs through Westmount Signs.

 

Customers struggle with Small Signs

Another conclusion of the research is that customers struggle with small, poorly-designed, signs. Nearly 50% of American consumers, ranging from teens to seniors, have reported failing to find a business because its signage was to small or unclear. One of the best investments a business can make is choosing to have well-designed signs installed.

Contact the experts at Westmount Signs today. Westmount Signs is committed to being the only provider you need for affordable and professional signs. We respond to all customer requests within one business day of receiving them. We also save you time by managing every detail of the process for you. Check out what our customers have to say about us by clicking here!

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Source: University of Cincinnati Article

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