The Greater Kitchener Waterloo Chamber of Commerce Business Expo is a 200+ exhibitor event that provides a great opportunity to reach over 1200 members of the Kitchener Waterloo Region business community. This year’s expo will be held on November 18th, and is already sure to be a hit! You can count on great food vendors, fun and interactive booths, and amazing networking opportunities. If you’re planning on being a vendor at this or any other business expo, then you’ll need the right supplies to market your company. Read on to find out how Westmount Signs can help prepare you for your upcoming business expo.
At any business expo there’s a lot going on, so it’s really important that you have a booth or table that attracts attention. You only have 3-5 seconds to attract a prospects attention, so you want to make sure that your first impression is a good one. The following are some tips that will help you make a great first impression on these potential clients:
- The less pure text the better
- One large image with a clever headline works best
- If you don’t have a central image, bullet points are the next best option
- Your display should be eye catching, and should tell people what you do and who you are
- Include more information in brochures or handouts, but not on your display
- The more specific the better: use big bold letters to attract target markets by name (e.g. Sales Managers, Accountants, etc.)
- Use bright colours
- Emphasize words like ‘New’ and ‘Free’ whenever it is possible
- Make sure all press materials are updated, spell-checked, clean and appropriate
What You Will Need
Attending a business expo can help make your business popular, and can increase your chance of finding new prospects. Business expos are a great platform for business owners and entrepreneurs. However, to have a successful experience, there are a variety of marketing materials you should use for the benefit of your company. The following are all items that will help both your booth and business became a greater success!
Business cards are an extremely important marketing tool to have, not just for a business expo, but also for every day business interactions. They are one of the best ways to connect with prospects in a visually appealing, effective, and practical way. If you don’t have business cards, or are looking to design some, then don’t hesitate to contact Westmount Signs today! To learn more about designing a great business card, click here.
Standard pop up floor displays are a great tool to use to create an attractive booth. These displays come with an entire wall, totally designed by you, with all of your business information featured prominently. A well designed floor display will attract visitors from across the room, while also providing crucial information to prospects. If you’re interested in working with a designer to create an amazing floor display, be sure to contact us today.
As mentioned in our tips section, brochures are a great way to provide your prospects with more detailed information. In order to be effective, brochures need to be visually appealing, simple, and interesting. Brochures provide a great way to connect with prospects because they will be brought home and read long after the business expo is over. Brochures act as an easy reminder of your business, and provide important information that will help draw prospects in long after the expo is over. To learn more about creating great business brochures, click here.
Do not forget to consider these forms of advertisements as well:
- Floor decals
- Table runners
- Vinyl banners
- Table top displays
- Literature displays
- Name badges
- Retractable Banners
- Sandwich board signs
- Thank you cards
Westmount: The Only Supplier You Need
Contact Us Today! Email: email@example.com Phone: 519-885-1400. Westmount Signs is highly experienced in all things signs and printing. Our team of experts can offer a full array of solutions to get your business the visibility it needs. We save you time by managing all aspects of every signage, graphics, and printing project for you. Check out what our customers have to say about us here. We also install, service, and maintain all of your signage products.