September 23, 2021 Clarence

Business Cards – Design & Style

Having a professional looking business card is of crucial importance for every company and we’re here to help you learn about design and style in order to make a lasting impression. Business Cards are often exchanged when first meeting someone, introducing them to your brand and informing them what your company is about. The first step is to determine your target audience in order to project a particular tone. Secondly, you need to determine what essential information you’d like to convey. Some key elements include your company name, person’s name and title, phone number, and e-mail address. Other important details to consider are your website, social media channels, office address and/or a slogan. Its important to keep a balance of practical information and your branding design elements.

Once the design is set, you’ll want to pick a substrate and finish. Need design help? Westmount Signs & Printing has a team of seasoned Graphic Designers and will be happy to create the perfect business card for you. Below are some of the substrates & finish options we have available:

Gloss Cardstock

Gloss Cardstock

The classic finish. This gloss cardstock offers you a sturdy feel and gloss shine to showcase a full colour background and images. Our standard base option is a 12pt cardstock, but we also offer thicker options at 14PT, 16PT and the impressive 18PT to really stand out.

Silk Cardstock

Silk Cardstock

One of the most underrated elements of a good business card is how tactile it is. If you want to stand out from the crowd, opt for a business card that feels different. With the 130# Silk Cover, featuring a slightly matte finish, you’re sure to impress with this silky-smooth cardstock. As a bonus, this stock can be written on won’t cause smudging.

Uncoated Cardstock

Uncoated Cardstock

Take your business cards back to basics with an uncoated cardstock, providing a natural ‘paper-pulp’ feel. It can be written on or used as a stamp card. Its great for the eco-friendly business or consumer. Our 80 lb & 100 lb uncoated cardstock has a 30% FSC rating, meaning that it’s made from at least 30% recycle post-consumer materials. If you’re looking for more sustainability, Westmount Signs & Printing also carries the 100% recycled version available in 100 lb cardstock weight.

Premium Cougar Cardstock

Premium Cougar Cardstock

This uncoated stock is a premium option for those after a clean-cut card with a 14pt thickness. It’s known for being a crisp white, smooth to the touch, but still uncoated giving it a more organic feel.

Laminates

Laminates

Laminated business cards are a step up, giving your business card a 20-22pt thickness and lasting impression while credibly durable. With a laminate your card is protected and will last much longer than a standard cardstock card. Furthermore, the finishes available can really change up its aesthetic with hi-gloss or matte options, and for the tactile wow factor: soft touch.

Foil/Varnish

Foil / Varnish

Last but not least, is the show stopper. If you want to get an immediate reaction from your audience, adding foil or varnish is what you need! Adding foil offers a unique metallic shine to elements of your business cards, and available in various colours to suit your branding. Having a spot varnish adds to the tactile feel and can give you a hi-gloss finish on elements of your card that will draw attention. For example, imagine a business card with splashes of paint on the design, with the splashes having a gloss finish on a matte card. Foil and spot varnish can also be used together, and with a creative touch can make your business card standout from the rest.

All of the above are great choices to design and style your business card, depending on which best suits your company’s brand. It can be difficult to visualize the perfect finish for your card, and we’re here to help. Our offices have samples at the ready. See what others are saying about Westmount Signs & Printing here. To learn about the importance of business cards, check out our blog post here. For even more personalized information or to chat about Business Cards or Printing, give us a call or email us at

519-885-1400 / sales@westmountsigns.com

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