March 3, 2017 Westmount Signs

Brochure Printing in Ontario

If you are looking for brochure printing in Ontario, look no further than Westmount Signs & Printing. There are many different types of brochures, each having a unique purpose. Let’s discuss what a brochure is, why you should use them, and outline some common fold styles available.

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519-885-1400  sales@westmountsigns.com

Contact us at Westmount Signs & Printing and let our team help you decide which style would best meet your particular needs.

What Are Brochures And Why Do I Need Them?brochure

According to BusinessDirectory.com, a brochure is a “publication consisting of one folded page, or several pages stitched together but not bound. Used mainly for advertising purposes.”  

With mobile designed websites becoming the standard, more and more people are starting to wonder if brochures are still necessary? Brochures are still very significant, as they are an excellent way to inform, instruct, and market your business. They are an immediate source of reference and an offline marketing tool which can quickly be picked up to identify the products or services available.

Types Of Brochure Folds

There are several factors which will influence you when selecting a brochure fold style. These include budget, target audience, purpose, and more. Our designers can guide you through the selection process while providing advice in regards to sizing, graphics, colour, paper options, and finishes. To get you started, here are some of the most commonly used fold styles.

1. Half-Fold Design

A half-fold design brochure is great to use if you want to highlight one or two products or services.

  • Includes a single fold with four panels
  • Each panel is large and is a great showcase for images

2. Tri-Fold Design

The tri-fold design allows you to include more information about your products and services than the half-fold design.

  • Includes two folds with six panels
  • Front panel usually contains the company logo and tag line
  • Back panel usually contains contact details

3.  Gate-Fold Design

The gate-fold design are well-suited for brochures with lots of graphics. Elements on the opening two panels should entice a view to ‘open’ the folds.

  • Includes two folds with 4 narrower and 2 wider panels
  • Narrow panels open up to highlight a centre panel

4. Z-Fold Design

The Z-fold design is a variation of the tri-fold design. It allows for the information to be navigated in a different way.

  • Includes two folds with six panels
  • Opens in a ‘Z’ or accordion pattern

5. Booklets

Booklets are multiple half-fold brochures stitched together.

  • Contain vast amounts of information / graphics
  • Kept longer by customers than other brochure types

More Custom Design Printing Solutions

In addition to helping you create an amazing brochure, our graphic design team is available to help you create other custom design printing solutions. These include:

Our custom printing projects use the latest technology available in digital printing. The professionals at Westmount Signs & Printing can guide you through the selection process to choose the most effective combination of paper, finishing, and binding you require.

Marci Matecjek

Check Them Out First!

I have been using Westmount Signs for all my business needs since I opened up in 2012. They are always extremely helpful and go the extra mile to deliver what I need.

Marci MatecjekOwner, Uptown Beauty Lounge
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