Marketing During & After COVID-19

Marketing During and After COVID-19. Business as usual won’t be the same for a while, that’s for sure. We will all need to adapt to the new realities and continuation of social and physical distancing. You will need to prepare your business for the road ahead and our team can help. We offer a wide variety of services here at Westmount Signs & Printing, such as graphic design, web design, signage and printing.  Here is how we can help:

Marketing During and After COVID-19 - Morty's Pub Curbside

Morty’s Pub Curbside

Curbside Pick-Up Signs

Curbside signs are useful as they provide your customers with instructions when they arrive to pick up their order. Typically these signs are placed in front of a parking space and have a specific number which will coincide with the order number. Customers can drive up and pop the trunk, where you then place the order inside, and off they go.

You can order temporary coroplast signs to attach on an existing fence or post. Aluminum signs or a-frames are also an option depending on the layout of your parking lot and how long you want the signs to last for. Check out what Morty’s Pub is offering for their Takeout Curbside Pickup.

Marketing During and After COVID-19 - Window Graphics

Window Graphics

Posters & Window Graphics

Don’t underestimate the power of window graphics. Utilize this space for your business with posters or vinyl to let your customers know you are open or operating under reduced capacity. These graphics can also promote your business to new clients too!  Learn More

Marketing During and After COVID-19 - Banners

Banners

Temporary Banners & Lawn Signs

Use Banners or Lawn Signs to let your customers know that your business is open. They are a great cost-effective way to promote what you have to offer! You can also include delivery app info and your phone number.

 

Marketing During and After COVID-19 - Safety Shields

Safety Shields

Custom Safety Shields

Safety shields are a great way to provide a clear barrier between your employees and customers. This critical accessory can be customized in a variety of ways to fit your needs and counter space. This will be a common item every business will need when they re-open soon. Demand will be high and material will be in short supply so Contact Us immediately for more information.

Marketing During and After COVID-19 - Stickers

Stickers

Safety Seal Stickers

You can use sleek branded logo stickers as tamper-proof safety seals when offering take-out or delivery. These low cost options will give your customers peace of mind and encourage them to come back for more! Contact Us now and lets get started on your stickers.

Marketing During and After COVID-19 - Printing

Printing

Short-Run Printing

Don’t forget about your printed materials to promote your re-opened business! Sending out “we’re open” postcards to your surrounding local community is a great way to get the word out. Include a coupon to encourage them to act and support your business.

 

For more information or to chat about your options regarding Marketing During and After COVID-19, give us a call. We are here to help. We look good, when you look good!
519-885-1400  sales@westmountsigns.com

Exterior Signage – Kitchener, Waterloo, Cambridge, Guelph

Is exterior signage an important part of your business brand? What makes your business attractive to potential customers or clients? In this post, we are going to talk about the value of business signage and demonstrate the importance of having appealing exterior signage. We will take a look at cost effective lettering & graphics; three-dimensional signs; your building and your neighbourhood; and the importance of keeping it simple, Westmount Signs is dedicated to providing the Kitchener-Waterloo region with superior-quality signs and printing. Contact us if you would like to learn more about us or would like to get started on a project.

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The Value of Attractive Exterior Signs

Think about it. How many times have you entered a business location because the sign was well-placed, attractive, and informative? Consider your business and how many competitors you have in your market. Many businesses are competing with a half dozen similar business within a few blocks. If your sign is unappealing then you are letting your competitors have an advantage over you. First impressions are important, and that goes for business signs too. If you are considering a new business sign, then contact us to see what we have to offer.

“I have used Westmount Signs for all of my signage and printing and recommend them to anyone looking for great quality work, for good value, that is delivered with exceptional professionalism.”

Dr. Rahima Hirji

-Naturopathic Doctor, Sage Naturopathic Clinic

Read More Testimonials

Shown below are some examples of exterior signs what we have installed.

exterior signs

Cost Effective Window Lettering & Graphics

Window lettering and graphics are relatively quick and easy to produce. They create an attractive, visually appealing sign that is cost-effective.

They help to reinforce branding while communicating quickly and clearly with your customer. An added benefit is that they provide a certain amount of privacy.

Graphic signs can be offered with a complete installation package. Explore our window lettering and graphics page here.

Three-Dimensional Signsexterior signs

Three-dimensional signs are valuable for the texture and interest that they create.

By throwing off shadows, they add depth and provide solidity and perspective. These types of signs can be created in all shapes and sizes and are relatively inexpensive to produce. They can be plain or backlit for further colour enhancement.

Great for plazas or large, stand-alone properties and as a marketing tool, they are effective at getting your business noticed by your potential customers.

a frameConsider Your Building and Your Neighbourhood

What style of building are you in? Match your signage to the type of property. For example, LED signage that is suitable for a take-out restaurant may not suit an office situated in a renovated older historic building. Perhaps you might want signage that is more subtle and has a more vintage appeal.

Backlit signs are ubiquitous in plazas and may even be part of your lease agreement.

Also, take into consideration what you are seeking to accomplish. An A-Frame on the sidewalk is an excellent way to attract casual passers-by into a bakery, a coffee bar or restaurant.

exterior signsKeeping It Simple Can Be Best

Sometimes less is more. The clean, simple lines of this traditional sign stand out against very clearly against the dark background.

This business wants to showcase their brand, which is one of the most successful in Europe, to potential North American customers. It also lets their business partners know they have found the correct location.

Cost effective, this sign gets the job done with a minimum of fuss.

About Westmount Signs

Westmount Signs is a team of experienced professionals who know the sign business inside out. We never contract out our work so you can always be sure with whom you are dealing. We believe in giving back to the community and are active in sponsoring charities and events. At Westmount, we are happy to work with you on every step of your project so contact us for a quote and get started on your next signage project today.

Sources:

Storefront Signs – How To Choose The Right Signs For Your Business

Tips For Buying Business Signs

Five Reasons Why Signs Work For Your Small Business

5 Tips To Create Signs That Get Noticed From 5 Excellent Sources

Every business owner longs for signs that will get noticed and stand out from the crowd. Below are highlights from 5 great articles from different websites with information about signage. We have chosen to highlight one tip from each of the articles in order to help you think through what you need from your signs. If you would like to learn more about us, or want to get started on a project, feel free to contact us by phoning us at 519-885-1400 or emailing us at sales@westmountsigns.com.

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get noticedThe Right Colours

Ensuring that you have the right palette of colours is important if you want your signs to get noticed in a crowded environment like a busy street or retail neighbourhood. In this case, you should take advantage of bright, bold, attention-grabbing colours that won’t get lost in the crowd.

However, it is also important to take a look at your current branding. If you plan to use your existing logo and branding, make sure the colour palette you plan to use on your new signage isn’t overwhelming.

Remember that colours create and enhance moods and environments, so subtle colours can work best if you are looking to create a calm and peaceful atmosphere. The sign above conveys peace, calm, and serenity, which is exactly the right kind of atmosphere for a medical centre and pharmacy.

A Sign’s Function

Make sure that your sign accomplishes that which it is intended to do.FancyAframe_244x244 If its purpose is to provide information, make sure that the correct information is displayed. If your sign is intended to provide direction, then ensure that the instructions are clear and not confusing. When a sign’s primary purpose is to warn of danger, make sure that the sign is very noticeable, with eye-catching colours, and that its line of sight is not obstructed in any way.

Obviously, signs can fulfil many other roles than we have listed, but the key point remains – make sure that the sign is designed in such a way that the reader cannot fail to understand its function! This sign on the right meets those requirements. Who could fail to understand that hot lunches are available and that the reader only has to follow the large, red arrow!

Photo 2015-10-19, 12 48 03The Bigger The Better

Many business owners are finding that outdoor signs can really add to their exposure, by drawing people into their businesses, increasing their sales, and improving their bottom line. It makes sense then, that with these signs, bigger is generally better. Larger signs that are both professionally designed, and well constructed, are almost always better at catching people’s attention than smaller ones. Trying to ignore a large sign that draws the eye is difficult. The sign on the left accomplishes this with its bold font.

Keep It Short

Don’t try to cram too much information on a sign. In the case of a sign, less is more. If it is an outdoor sign, remember that some people may be driving by and unable to read, or digest, a lot of information. It is better then, to limit your sign to the least amount of information that your potential customers need in order to make a decision.

The example below does just that, providing the business name, and their business activities in three words and a simple graphic.

get noticed

Choice Of Font

Your choice of font conveys a wealth of important information about you, your business and your personality. Always make sure that your font fits in well with your brand image. For example, if you want to project a serious, reliable, professional image then don’t choose a light, flowery font!

Consider also the size and colour of the font or fonts that you are using. Think about the materials that you plan to use, and whether or not they will be 3D. If you are unsure about how to choose a font, ask an expert for advice. The sign for a pizza restaurant below uses a palette that is reminiscent of the Italian flag while the 3D letters stand out from the building and project towards the potential customer. Read more about font choice here.

italy-pizza

 

“Wonderful people and have done a countless number of signage projects for my cafe. Their designers are FANTASTIC and I’m always extremely happy with what they come up with. Their customer service is top notch and the prints always come out beautifully and quickly. A+ for speed, artwork, and customer service.”

-Nikhil Katarya

More Testimonials

Who Are Westmount Signs?

Without a doubt, we are the local leader in sign design, manufacturing and installation. We will collaborate with you on your project with you from start to finish, removing any doubt you may have about the process. Our office is conveniently located at 347 Weber Street North, Waterloo. Contact us today to get started on your next project.

Sources:

How To Make Attention Grabbing Signs

Get Your Outdoor Signs Noticed With These Good Tips

Outdoor Business Signs: Five Tips to Get You Noticed

Signblasters

Why Having an Outdoor Business Sign is Important for Your Business

Do you have a business? What makes your business work? In this article, we are going to discuss the importance of having an outdoor business sign by looking at its benefits, uses and the different types available. Westmount Signs is dedicated to providing the Kitchener-Waterloo region with high-quality signs and printing for business or other purposes. If you would like to learn more about us or would like to get started on a project, feel free to contact us!

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Why Outdoor Business Signs?

pylonOutdoor Business Signs are able to attract attention like no other marketing strategies. They are customizable to suit your business’ style and needs, they can help to decorate your property, and most importantly, they create a strong impression for customers.

An outdoor business sign is the first step to creating a sturdy business since it acts (sometimes literally) as a doorway for your customers to experience your services. Outdoor signs can act as anything from landmarks and information booths and still help boost your business.

Of all the types of signage at your disposal, outdoor business signs should be the number one concern for you. Their wide reach and helpfulness to others is unparalleled when compared to any other kind of sign. Click here to see a quick guide to signage to help decide which sign is right for you!

 

What our customers say about our service

“Westmount Signs has always stepped up to the plate to deliver all our printed needs and sign needs for more than 8 years. They help us represent our brand and have always delivered, even on short notice. They have even arranged a special pick up when the store was closed and they ensure I am well pleased with the final product. They value getting it right for the client and they follow through to ensure we are well pleased! I highly recommend Westmount and am thankful they jump each time I call!”

-Brent FergusonCMO/Managing Director, Brentwood Livery

Click here to see more testimonials or check out our Google+ page!

 

Types of Signage

In choosing an outdoor sign you have two options: storefront signs or roadside signs. Each can be customized with lighting to allow night advertising. For a full list of our signage options, click here.

Storefront

vinylletteringIf a customer is looking for your location, a storefront sign will help direct them to the right building. Signs that are directly attached to the front of your store can be lit for night advertising or left as they are depending on whether your location and type of business would make this possible or beneficial.

Individual cut letters are by far the most appealing signage option and can be lit in several different ways. Click here to read more about how they work! Variations on this type of sign can be implemented to give your business whatever it needs most.

Roadside

Window Graphic 3A roadside sign’s main job is to advertise. Many businesses will use a roadside sign to display messages for their customers, such as hours of operation, special offers, events, and contact information. This signage can be electronic or a reader boards.

A freestanding sign without additional text can be illuminated at night with LED lights to draw attention. Illuminated roadside signs are especially useful if your business’ building is located far away from the main roads or other businesses. In this regard, it can be likened to a beacon for customers!

 

Westmount Signs: Outdoor Sign Provider

Westmount Signs is located in the Kitchener-Waterloo region. We provide high-quality signage and printing services in and around the region for business and recreational purposes alike. While outdoor business signs are a part of our services, we also offer interior signs, digital printing, vehicle graphics and our own maintenance and installation service to ensure your satisfaction. We are known across the region for our quick turnaround times and flexibility. If you are worried about how a project will turn out, we can provide free mock-ups to make sure you’re getting the right result. If you would like to learn more about us or would like to get started on a project, call us at 519-885-1400 or email us at sales@westmountsigns.com.

How to Use Outdoor Business Signs to Boost Your Business

Outdoor business signs are by far the best way to boost your business. They are visible, striking, unique and they last for a long time. Despite their inherent advertising value, outdoor signs can sometimes be used in ineffective ways, damaging their business. In this article we will talk about what the most common types of outdoor signage are, as well as what type of signage should be used for your business. Westmount Signs and Printing has created a handy how-to for all your outdoor business sign needs so you can use them effectively! If you would like to learn more about our services and products or would like to get started on a project, feel free to contact us!

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“I stumbled across Westmount Signs a number of years ago while looking for some unique printing I required at the time. Not only were they able to help me out, but they also offered suggestions to make my project even better. That was the beginning of a relationship that has seen movement of all my printing needs for my business, personal, service club and many others who I brag to about Westmount Signs. If you haven’t tried them yet, that’s all it takes. Thanks to Tim and his team for all your help.”

– Bill McBay (Advisor, SunLife Financial)

Click here to view more testimonials on Westmount Signs and Printing

What Are My Options?

Outdoor business signs vary depending on their location, size, and purpose.

Roadside

Signs away from your building will require sturdy bases and durable materials since they will not be supported by any structure. They will also be distanced from any lighting, so consider installing lights in your sign to ensure it remains visible at night. You pyloncan click here to learn more about backlit signs or here to learn about LED signs. Electronic signs may also be a good option if your business often has specific messages to be advertised.

If you are in an area with adequate lighting already, consider installing an unlit, or traditional sign. These are practical and considerably cheaper than a lit sign. Traditional signs can be reader boards or A-frame signs. If you are in a plaza, make it a priority to install your business’ sign in the pylon sign typical in those areas.

Storefront

Photo 2015-10-19, 12 48 03A storefront sign is any sign attached to your building. These types of signs will typically be laid above your business’ entrance and can vary in style. Individual cut letter signs are extremely popular right now since they incorporate the modern minimalist look. They can also be installed with LED lighting so the letters will be visible at night. Banners are another, less permanent option, and help to advertise relevant temporary information to your customers such as sales events or changes being made to your building. Above anything else, always have a storefront sign. It is the most basic advertising since it is directly connected to your store and helps others identify where you are located.

Click here if you would like to read more about our amazing exterior business sign selection!

Signage Solutions

Are you unsure of which sign to use for your business? Let’s look at the following situations:

IMG_2764Small Property

Drawing attention to a small property can be tough. When you are considering signage, always go for an overhead storefront sign. This will draw attention to you building’s exterior. For a more effective sign, use individual cut letters (logo permitting). Creating a minimalist sign is an excellent way to appeal to customers since it is modern and stylistic. You can also install a backlit or pylon sign on the edge of your property to attract customers from the road. Choose a respectable size, since the sign could outweigh your property if you are not careful.

In a Plaza

Big Bite Pizza and Wings PylonAlways be sure to include your business on a pylon sign. This will better the chances of someone finding your store. Pylon signs are a battleground for recognition so make sure your business comes out on top. Click here to learn more about effective logo designs to help you achieve the perfect logo for you. Plazas do not allow for much leeway in the types of signs you can use but go for something that fills the space you have been given for an overhead sign. Doing so will attract attention. If you would like to advertise more current specific information such as sales or events, consider setting up an a-frame sign outside your store. Passersby’s will be able to read it as they approach your store.

Photo 2015-07-24, 11 32 45Far Away

Businesses located out of the way of most daily traffic will find it harder to attract customers. This is usually due to the size of their building or the type of service. Roadside signs such as backlit or illuminated signs are essential to attracting customers from the get go. With installed lighting, your sign can advertise twice as much and improve your business. Banners are also an excellent idea since they are capable of being installed in many different areas around your building. Think big with your signs, and they will boost your business!

Why Westmount?

Westmount Signs is well-known in the region for our extremely quick turnaround times for designs and the signage itself. Our team is personable and we are available to talk when you need us! Our products and services are all offered for great prices. We are also very active in our community and have contributed to providing stunning signage and prints for local festivals, events, charities, and businesses. We fully manage all the details so you don’t need to worry about anything. If you are interested in learning more about us or want to get started on a project, feel free to contact us!

Westmount Signs: Your All-in-One Signage Provider

Westmount Signs is located in the K-W region and provides quality signage for business and recreation alike in the area. Exterior signage, while the most popular, is not our only service! We also provide interior signs, digital printing, vehicle graphics and our own installation and maintenance service. We are dedicated to your needs and provide free mock-ups to ensure your satisfaction as well as free estimates to show you our incredible pricing. If you are interested in starting a project with us or would like to learn more, phone us at 519-885-1400 or email us at sales@westmountsigns.com.

Facial Signs & Storefront Signs Kitchener

Kitchener business owners will know that every business needs store front signs. Storefront signs (or facial signs), are located on the frontal exterior of a building, these vital additions are instrumental in attracting customers. They often set the standard for all who enter your store, so it’s important to make sure your business has a sign that reflects your services and shows that you are the best choice. At Westmount Signs, we are no stranger to storefront signs and can help make your signage dream come true. If you are thinking of storefront signs or would like to learn more about our company, feel free to contact us! Take a look at our handy information on storefront sign below to see what they can do for your business! button

What Is a Storefront Sign?

While there are several different types of exterior signs, storefront signs are a smaller fraction of the many different outdoor signage options. They consist of any sign that can be directly attached to your building’s exterior. Signs like individual cut letters, illuminated signs or channel letter signs are all great ways to get creative with fonts and colours to help attract customers. You can opt for a more structured look by using illuminated or backlit signs to create a solid surface or add a minimalist look using just individual cut letters which can be installed with LED lights for added visibility. Since they are attached to your building, storefront signs are the perfect opportunity to immediately announce your presence to potential customers. Click here to read about choosing the right sign for your building exterior or click here to see our other exterior signage options.

Why a Storefront Sign?

Storefront signs are a great way of communicating to your potential customers. They help create a more direct relationship to your customers and make their decision to use your services or buy your products that much easier. Not only that, they make your store stand out from others in the area, and are also a necessary way to make it easier for others to locate your business. If you are thinking about signage, we recommend installing a storefront sign as your first step to mark your building as your own and attract business.

Storefront Signs in Kitchener

With so many businesses in Kitchener providing citizens with every kind of service and product, you need to know what will help your business succeed. No surprise, the answer is storefront signs. This may mean upgrading an old sign to suit new needs or maybe you may be looking at storefront signs for the first time. In Kitchener, revamping the old and creating new and beautiful designs is very popular right now, so it would be a good idea to consider doing the same to your potentially old storefront sign. Whatever your situation, Westmount Signs can help!

“Tim and Simon make my job easier. I honestly could not ask for a better partner. We have many large projects with multiple components and a number of moving parts — none of which we can afford to get wrong. Westmount Signs goes above and beyond to ensure that everything is done properly. In the end it comes down to trust and I know I can trust them to get it right.”
-A property business in Waterloo. Click here to see more about what our customers think about us!

 

Westmount Signs: The Only Supplier You Need

Westmount Signs is located in the Kitchener-Waterloo region and has provided countless quality signs to residents in and around the area. We are always ready to help anyone’s signage dreams become a reality with great prices, personable staff and quick turnaround times. We also offer free mockups for potential customers to ensure all our customers are 100% satisfied. While we do exterior signs, we also offer interior signs, digital printing, vehicle graphics and our own installation and maintenance services. If you would like to get started on a project with us, feel free to call 519-885-1400 or email us at sales@westmountsigns.com.

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Sign Printing Kitchener, Waterloo & Cambridge

Westmount Signs and Printing is a sign printing company that serves Kitchener, Waterloo, and Cambridge. Our signs are top quality and well-priced! We take pride in our wide variety of signage options to suit any need or occasion. You can find all of your sign printing solutions at Westmount Signs, where we don’t look good until you look good! If you would like to get started on a signage project or have any questions about us or our services, feel free to contact us! button (1)

Exterior Signs

Perhaps the most necessary type of signage, exterior signage ensures that your company is seen! Our products and services include everything from electronic signs to simple lawn signs.

  • A-Frames: A simple yet effective way to advertise on ground level.
  • Window Lettering and Graphics: Perfect to add something more to large window spaces.
  • Banners: A versatile, easy to store sign, great for effective minimal advertising.
  • Traffic Signs: Help to safely direct your customers on the roads and in the parking lot by installing these on your property.
  • Electronic Signs: Step into the future with a programmable electronic sign to display personalized messages.
  • Readerboards: An easy to use, manual alternative to the electronic sign, the readerboard promises fun personalized messages.
  • Lawn Signs: Make use of your front yard or your community’s green space by putting up lawn signs.
  • Real Estate Signs: Make your next house tour the best one yet with real estate signs to aid any potential home buyers in their decision.
  • Individual Cut Letters: Make use of your storefront with this minimalist and sleek signage option. Individual cut letters are perfect for all businesses.
  • Backlit Signs: Bring attention to your business with a backlit sign. They will shine day and night to attract customers!
  • Site Signs: Let the public know what’s in store for a construction site with site signs. Site signs hold a promise for the future.
  • Pylon Signs: Include multiple signs in one frame with a pylon sign! Ideal for plazas or strip malls, the pylon sign ensures that everyone is given equal opportunity. Just make sure that you have a way to catch the public’s eye!

Interior Signs

These types of signs are great not only for advertising but also for the organization and directing customers or visitors. If you are in need of door signs, menu boards or even a quality sign for your company’s first floor, Westmount Signs and Printing would love to help you!

  • Lasered Signs (directory, information, organizational): Lasered signs are the perfect way to get a sleek, professional look for any type of sign. Whether that be room numbers or business logos on the main floor, these signs are ideal for everything.
  • Menu Boards: These sturdy signs can be backlit if need be and help to show the customer exactly what you offer.
  • Meeting Room and Door Signs: The simplest things are often the most important. Door signs and meeting room signs will help your employees and visitors avoid getting embarrassingly lost in your building.
  • Posters: This classic advertising method will never be obsolete. Use posters as a portable sign or as a permanent fixture in your building.
  • Window and Door Frosting: Create privacy in an artistic way by frosting your windows and doors in patterns that will wow any visitor.
  • Foamboard: This unique texture is a winner with many and is a sturdy and durable alternative to cardboard.
  • Coroplast: Take your posters to the next level by using coroplast: a reinforced plastic material that’s perfect for a long lasting and brightly-coloured sign.
  • Dimensional Signs: Add depth to your interior signs by installing a dimensional sign! These are great for offering any visitors a look at what your company can do creatively.
  • Vinyl Lettering: Use this classic material to get a long lasting and simple sign design.

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“Awesome staff, awesome service, awesome results. They always put in effort above and beyond what you expect so that you are completely satisfied. They always have some unique ideas with what you can do, and try to accommodate whenever you need things in a rush. A++ recommended.”
-Zubair Shahab, CEO, Aunty’s Kitchen. Click here to see more of what our customers say about us!

Westmount Signs: The Only Supplier You Need

At Westmount Signs, we are devoted to providing Kitchener, Waterloo and Cambridge with quality sign printing services. It doesn’t end at signage, though! Along with our interior and exterior sign services, we also offer digital printing, vehicle graphics and our own installation and maintenance services to ensure that your signs will last for longer. If you would like to get started on a signage project with us or have any questions, contact us at sales@westmountsigns.com or call us at 519-885-1400.

WHAT CAN WE DO FOR YOU?

Big or small, we’ve got a solution when you need it.