June 19, 2017 Westmount Signs

Case Study: Bringing Urban Brick Pizza Co. Signage To Life

Earlier this year, Urban Bricks Pizza Co. announced the opening of their Canadian flagship location in the old McGinnis Front Row location in Waterloo, Ontario. Urban Bricks Pizza Co. is an edgy, outgoing and progressive pizzeria, primarily based in Texas, that specialize in personal-sized artisanal pizzas. Since Urban Bricks Pizza Co. pride themselves in being able to capture their guests’ attention with their energetic style and uplifting atmosphere, which includes their simple menus and wayfinding signage, they needed a local company to ensure these characteristics translated into all their branding material.

Meeting the Tight Deadline

LantanaConstruction+design, who was the lead team on the commercial renovation, approached our team at Westmount Signs & Printing to help deliver the extensive branding. With a rapid deployment schedule, we had to meet a very tight deadline. The branding package demanded quality material and installation to ensure it was manufactured for longevity, while meeting the tight project schedule of 5 weeks while still delivering good value.

The Branding Package

The branding was comprised of:

Exterior Corporate Signs

  • LED illuminated channel letters with translucent day/night vinyl
  • Awnings over the entrance and patio

Interior Corporate Signs

  • Channel letters with 5” deep returns and marquee style bulbs

Digital Printing

  • Double-side menu cards

Large Format Display Graphics

  • Magnetic Menu boards
  • Full colour photo collage print with matte laminate

image of Urban Bricks Pizza Co. wall graphic

Delivering Superior Service

Not only did our team carefully craft each and every sign, wall graphic, and digital print, but they also procured all the necessary permits, ensuring compliance with all City of Waterloo signage and zoning by-laws. The installation team managed each and every installation with precision and attention to detail.

Commenting on the project, Ramzi Ayyash, Proprietor of LantanaConstruction+design said, “There are two things I look for when approaching a subcontractor for a project – an enthusiasm for a challenge and the genuine willingness to help reach our goal. That’s my experience with Westmount Signs & Printing.

image of Urban Bricks Pizza Co. Channel Letter Sign image of Urban Bricks Pizza Co. menu board

“Following a brief phone call, they were on our job site for a survey. They worked with missing pieces of information to bring our client’s vision to life, suggested ways to be efficient and more unique, worked with our layout changes, and delivered on our deadline sharp, breathtaking work that brought the place to life.

“Westmount Signs & Printing is officially our top choice one-stop shop for all of our signage and artwork needs”

Urban Bricks Pizza Co. successfully opened at the University Shops Plaza, 170 University Ave, on March 10, 2017. The master franchisee, Abe Ibrahiam, has plans to open more stores throughout the surrounding GTA areas.

Assisting Customers Through the Entire Project

Our team, at Westmount Signs & Printing, was delighted to assist Urban Bricks Pizza Co. with their signage and branding needs of their Canadian flagship location.

It is our aim to assist our customers all the way through their projects, from first contact to the final installation. We are proud to have one of the fastest build times in the industry. This allows you to get your message on display and viewed by your staff, customers, and potential clients as quickly as possible. Call us today to get the process started.